Build It And They Will Come

Attraction Marketing: Build It And They Will Come.

Attraction Marketing is a relatively new concept among network marketers. For the last half a century networkers have been taught to approach family and friends to build their businesses, and when their ‘warm’ market is tapped, to go after anyone within talking distance, hence the ‘3 foot rule’. This ridiculous ideology has all but trashed the MLM industry’s reputation. No wonder it has such a negative connotation to so many people.

Well, if you’ve been ‘coachable’ and following the directions of your ill-informed upline, then you can most likely relate. It’s the ‘old school’ ideology and 90+ percent of all network marketers are being taught this. So it’s not your fault that you’ve had little or no success employing these sometimes agonizing tactics.

Now some people can have very good success with those types of methods but most of us cannot. That’s why the failure rate in MLM is so high.

Attraction Marketing is the life preserver most network marketers desperately need. If you’ve been struggling to stay afloat, read on…

What exactly is ‘Attraction Marketing’?

Well, simply stated, it’s a method of marketing that ‘pulls’ people in. There are two types of marketing: ‘push marketing’ and ‘pull marketing’. ‘Push’ means that your marketing efforts (word-of-mouth, email, Internet, brochures, etc.) are pushed out to your audience. ‘Pull’ means that the audience is pulled in by your marketing efforts.

For example, someone finds something you authored through a Google search. It could be an article, newsletter or even a forum post. They like what they’ve read and therefore, click to find out more about you and what you have to offer.

This method is so much more effective and enjoyable. Properly done, you’ll have hundreds of people every month requesting more information from you—people who are interested in what you have to say because you’ve positioned yourself to be a leader and an expert in your field. You’ll have the self-respect and satisfaction of a professional network marketer. Nice.

So how do you actually begin using Attraction Marketing to build your business?

The idea is to build a web presence (blogs, articles, web sites, forum posts, etc.) so that people can find you. Your web presence is your magnet. Then you want to give your audience a way to request more information from you, whether that’s in the form of an ebook, newsletter or free report of some kind. By doing so, you’ll begin to build a list of people interested in what you have to offer. And lastly, communicate with your list. Give them value on a regular basis. So here’s the Attraction Marketing model: Marketing —> Lead Capture —> List —> Communicate.

To do Attraction Marketing right, you have to invest some time toward educating yourself on the topic. It’s somewhat complex and can be overwhelming at first. But don’t let that stop you from getting starting. It is a building block process. A good starting place is to download and read this free ebook: click here.

I compare it moving into your first apartment. You have maybe a beanbag chair and a wooden orange crate for a coffee table. Then you begin adding furniture and decorations, and before you know it, you’ve got so much stuff you’re ready to move out and get a bigger place.

Get started on it today. In three to four months, you’ll be glad you did!
MLM Tip's