Internet Marketing For Business
An online business requires a website customized with concepts of Internet marketing to increase its Internet accessibility. Considering that there may be thousands of sites on the Internet that have the same concept as your business, you need to take the necessary steps to ensure that you come out on top of the competition by making it 100% accessible to your potential clients and customers.
There are plenty of Internet marketing strategies you can implement on your page to ensure that your potential consumers can bring it up when they need it. Here are some concepts that should help you out.
1. Search Engine Optimization -- Keywords And Links
Search Engine Optimization or SEO is one of the basic concepts you can implement on your page to boost its online accessibility. By tapping to the power of search engines to look for information online, you can easily improve your site traffic with a few well-placed keywords and links to improve its page rank.
This method requires a thorough understanding of the keywords used that reflects your online content. You need to make sure that the keywords or phrases you place on your page are widely used by the people online. After listing down keyword variations, you need to properly implement them on your page to make sure that search engines can pick them up.
After sprucing up your page with keywords, you need to implement off-site optimization using links to improve its page rank. To put it simply, you need to make sure that your site is on the first page of search engine results and keywords can only give you a limited placement no matter how many you put on your page. You need to spread your links around the World Wide Web to achieve a higher page rank.
2. Social or Business Bookmarking
Aside from improving your page with SEO, you need to manually improve your accessibility by spread your links to potential customers on the World Wide Web. You can easily implement link building strategies, but the time needed for its implementation might be too much for you to handle.
A simple way to spread your links on the Internet is to dabble a bit in social or business bookmarking. You can place a link of your site in a bookmarking community and open it to the rest of the members. If they like you content, they will save your link into their own bookmarks and spread it to their network.
Vanessa Arellano Doctor
Internet Marketing
Thursday, December 25, 2008
Friday, December 19, 2008
Affiliate Marketer, Target The Music Fans!
iPhone Market is Saturated: Affiliate Marketer, Target The Music Fans!
School is out for the summer, and this is a high chance for affiliate marketer to target music market. According to Hitwise Intelligence report, the weekly market share of visits for a custom category of Social Networking websites reached 6.82% for the week ending June 6, 2008.
This is still lower than the traffic peak in June of last year, but is the highest level since the Christmas holidays. Heather Dougherty.
Since the UK market search is dominated 87.30% by Google (TechRadar). If you target the UK market, there is a chance to compete your traffic using Google Adwords.
The massive amount of traffic is dominated by certain music and ticketing website. If we want to get the best result, we should gather more specific keywords. We may use Wordze, Google Zeitgeist, ot Google Trends to see the trends.
iPhone 3G got the buzz, are we should promote that?
The trends shows that iPhone 3G really got the buzz but as I expected, there is too many competitors out there. Research from Wordze shows that there is a high competitions from big company like Apple, Gizmodo, ComputerWorld. If you want to build or post a blog post about iPhone 3G, the wordrank and the 5,250,000 result shows that that’s harder to win this competition.
School is out for the summer, and this is a high chance for affiliate marketer to target music market. According to Hitwise Intelligence report, the weekly market share of visits for a custom category of Social Networking websites reached 6.82% for the week ending June 6, 2008.
This is still lower than the traffic peak in June of last year, but is the highest level since the Christmas holidays. Heather Dougherty.
Since the UK market search is dominated 87.30% by Google (TechRadar). If you target the UK market, there is a chance to compete your traffic using Google Adwords.
The massive amount of traffic is dominated by certain music and ticketing website. If we want to get the best result, we should gather more specific keywords. We may use Wordze, Google Zeitgeist, ot Google Trends to see the trends.
iPhone 3G got the buzz, are we should promote that?
The trends shows that iPhone 3G really got the buzz but as I expected, there is too many competitors out there. Research from Wordze shows that there is a high competitions from big company like Apple, Gizmodo, ComputerWorld. If you want to build or post a blog post about iPhone 3G, the wordrank and the 5,250,000 result shows that that’s harder to win this competition.
Wednesday, December 17, 2008
Business Plan Competitive Analysis
How to Research and Write the Competition Part of Your Business Plan
© Bonny Albo
The Competition section of a business plan usually comes after the Market Analysis section in the Business Overview, which is usually found at the very start of all business plans. It can also be one of the more challenging portions of a business plan, and for good reason: scoping out both the direct and indirect competitors of a specific business idea is time consuming, sometimes frustrating, and its results can force you to change your whole business plan idea entirely. Then again, that's why you want to write a business plan before you start any business - to alleviate those sorts of pesky problems. So grab a pen and paper, and start working through your competitive analysis now.
Type of Competition
There are two different types of competition: direct and indirect. Direct competitors are other businesses vying for the same customers that you currently are or will be once your doors open. For instance, a children's clothing store would have other kids clothing stores as direct competition. Indirect competition, on the other hand, are businesses that may take business away from your customer base, but they may not as well. They aren't selling exactly what you have to offer, but a consumer might think they do. Using the kids clothing store example again, some indirect competitors would be used clothing stores and seamstresses.
Write a list of the different types competitors you have now, generalizing them into categories instead of business names for the time being. If you aren't coming up with more than one or two indirect competitors, ask friends or family for ideas.
Competitors
Once you have several types of competitors listed in your competitive analysis, it's time to come up with some real-life examples of each one. If you have a lot of competitors in one area, then it's fine to generalize once again. Department stores are a direct competitor for a kids clothing store; there is no need to list them all in a business plan, since most will be in competition with your business along the same lines as one another. But if there is a mom and pop shop down the street that is unique and potentially a big pull for your customers that also sells clothing for wee ones, make sure to list their name here. As well, for each competitor or category of competitor, write a small blurb to describe the company in a very general way for someone who may know nothing about the industry or your geographic area.
Competitors' Strengths and Weaknesses
Now comes the fun part: visiting the companies you've listed in the competitors section of your competitive analysis. Whether it's a visit to your competitors store or online marketplace, you'll need to go as if you are a secret shopper, tuned into every nuance of the business. How do they show their merchandise? What are their prices like? How helpful are the staff? How many customers are there?
Take notes on each of the competitors or categories you have listed. Who does what better? What can you compete with, and what can't you? For instance, you may not have prices as inexpensive as the big box stores, but you have locally produced products that are one-of-a-kind and cannot be found elsewhere. Every business has strengths and weaknesses, and it's your job now, while writing this business plan, to figure out what each one's is.
Competitive Advantage
The rest of the competitive analysis talks about your competitors, but the competitve advantage is where your business is supposed to shine. What do you do - or plan on doing - differently? Why would customers come to your store and not the others you have listed? Again, every business will excel at some things and not so much at others, so there is no reason for you to pump things up extraordinarily either. Anyone who reads your business plan is looking for realism, not pie in the sky dreams, so make sure that this section really shows off your strengths in the best light possible.
Source : http://entrepreneurs.suite101.com/article.cfm/business_plan_competition
© Bonny Albo
The Competition section of a business plan usually comes after the Market Analysis section in the Business Overview, which is usually found at the very start of all business plans. It can also be one of the more challenging portions of a business plan, and for good reason: scoping out both the direct and indirect competitors of a specific business idea is time consuming, sometimes frustrating, and its results can force you to change your whole business plan idea entirely. Then again, that's why you want to write a business plan before you start any business - to alleviate those sorts of pesky problems. So grab a pen and paper, and start working through your competitive analysis now.
Type of Competition
There are two different types of competition: direct and indirect. Direct competitors are other businesses vying for the same customers that you currently are or will be once your doors open. For instance, a children's clothing store would have other kids clothing stores as direct competition. Indirect competition, on the other hand, are businesses that may take business away from your customer base, but they may not as well. They aren't selling exactly what you have to offer, but a consumer might think they do. Using the kids clothing store example again, some indirect competitors would be used clothing stores and seamstresses.
Write a list of the different types competitors you have now, generalizing them into categories instead of business names for the time being. If you aren't coming up with more than one or two indirect competitors, ask friends or family for ideas.
Competitors
Once you have several types of competitors listed in your competitive analysis, it's time to come up with some real-life examples of each one. If you have a lot of competitors in one area, then it's fine to generalize once again. Department stores are a direct competitor for a kids clothing store; there is no need to list them all in a business plan, since most will be in competition with your business along the same lines as one another. But if there is a mom and pop shop down the street that is unique and potentially a big pull for your customers that also sells clothing for wee ones, make sure to list their name here. As well, for each competitor or category of competitor, write a small blurb to describe the company in a very general way for someone who may know nothing about the industry or your geographic area.
Competitors' Strengths and Weaknesses
Now comes the fun part: visiting the companies you've listed in the competitors section of your competitive analysis. Whether it's a visit to your competitors store or online marketplace, you'll need to go as if you are a secret shopper, tuned into every nuance of the business. How do they show their merchandise? What are their prices like? How helpful are the staff? How many customers are there?
Take notes on each of the competitors or categories you have listed. Who does what better? What can you compete with, and what can't you? For instance, you may not have prices as inexpensive as the big box stores, but you have locally produced products that are one-of-a-kind and cannot be found elsewhere. Every business has strengths and weaknesses, and it's your job now, while writing this business plan, to figure out what each one's is.
Competitive Advantage
The rest of the competitive analysis talks about your competitors, but the competitve advantage is where your business is supposed to shine. What do you do - or plan on doing - differently? Why would customers come to your store and not the others you have listed? Again, every business will excel at some things and not so much at others, so there is no reason for you to pump things up extraordinarily either. Anyone who reads your business plan is looking for realism, not pie in the sky dreams, so make sure that this section really shows off your strengths in the best light possible.
Source : http://entrepreneurs.suite101.com/article.cfm/business_plan_competition
Friday, December 12, 2008
Personal Goal Statement
Record Store Business Plan
I want to accomplish a number of goals by starting Hidden Treasure Records. I want to prove that I can operate a successful and worthwhile business by drawing on my educational background and experience. I feel that choosing and selling alternative music at a fair price will be an honest service to my customers and the community in general. I want to spend my time working with customers and people in the music industry who share my values.
Finally, I want the chance to make a better living than I can make by working for others, along with the responsibility and freedom to be my own boss.
In an effort to set more Personal goals in life we need to have a personal goal planning session of our own. Personal goal setting is very personal and one must look inward to understand what it is they truly want to accomplish. setting personal goals requires discipline, time, and a desire to make personal change. achieving personal goals can be as simple as making a promise and keeping that promise. To achieve our goals many people will create what is called a personal goal statement. This will help the individual understand exactly what the goal is about and why they feel the goal is important to them. The individual should ask questions like How will this goal affect me if achieved? Is this a personal development goal? or is this a career development goal? How will this goal affect me in the 4 areas of life, body, heart, mind, and spirit? There are hundreds if not thousands of personal goal examples available to us however evaluate your life, identify what is truly important and determine what areas of life would you like to affect and what do you see as the most important goal you could work on.
Take one goal at a time, one week at a time, set a goal for a week, a few days, or even today. Some examples of personal goals could be as simple as arising at 5:55 every morning for the next week, write in a journal for 30 days, read an inspirational book, establish an exercise routine, Go on a 1 week vacation with the family to Hawaii, Go running every day for 1 month. You'll notice that these goals are specific enough to see the begin as well as the end, and they will allow you to identify specific steps or questions you can ask yourself each day to establish accountability to yourself in accomplishing the goal. Your goals should be surrounded by the roles that you currently fulfill.
Source http://www.answers.com/topic/record-store-business-plan
I want to accomplish a number of goals by starting Hidden Treasure Records. I want to prove that I can operate a successful and worthwhile business by drawing on my educational background and experience. I feel that choosing and selling alternative music at a fair price will be an honest service to my customers and the community in general. I want to spend my time working with customers and people in the music industry who share my values.
Finally, I want the chance to make a better living than I can make by working for others, along with the responsibility and freedom to be my own boss.
In an effort to set more Personal goals in life we need to have a personal goal planning session of our own. Personal goal setting is very personal and one must look inward to understand what it is they truly want to accomplish. setting personal goals requires discipline, time, and a desire to make personal change. achieving personal goals can be as simple as making a promise and keeping that promise. To achieve our goals many people will create what is called a personal goal statement. This will help the individual understand exactly what the goal is about and why they feel the goal is important to them. The individual should ask questions like How will this goal affect me if achieved? Is this a personal development goal? or is this a career development goal? How will this goal affect me in the 4 areas of life, body, heart, mind, and spirit? There are hundreds if not thousands of personal goal examples available to us however evaluate your life, identify what is truly important and determine what areas of life would you like to affect and what do you see as the most important goal you could work on.
Take one goal at a time, one week at a time, set a goal for a week, a few days, or even today. Some examples of personal goals could be as simple as arising at 5:55 every morning for the next week, write in a journal for 30 days, read an inspirational book, establish an exercise routine, Go on a 1 week vacation with the family to Hawaii, Go running every day for 1 month. You'll notice that these goals are specific enough to see the begin as well as the end, and they will allow you to identify specific steps or questions you can ask yourself each day to establish accountability to yourself in accomplishing the goal. Your goals should be surrounded by the roles that you currently fulfill.
Source http://www.answers.com/topic/record-store-business-plan
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